Legendary does not even begin to describe the feat that Swedish House Mafia has accomplished today. Not only have they broken boundaries by being the first headlining electronic act at Madison Square Garden ever, now they managed to sell out the historic arena during the fan presale in 9 minutes, as well as the Milton Keynes Bowl show presale in 4 hours. If you don’t mind we’d like to repeat that for you. 9. Minutes. That’s over 25,000 seats sold, in less time than it takes to save 15% or more on car insurance. Reportedly Ticketmaster’s page for the event was visited by roughly 15,000 people in the first minute of sales, and at one point there were over 5,000 in the holding area on the site’s servers. As the tickets flew off the proverbial shelves at an alarming rate SHM and Ticketmaster decided to push all event tickets into today’s presale in an attempt to provide enough tickets, throwing an additional (and final) 1,000 tickets into the ring as the rest of them disappeared. These too were in turn snatched up, and 9 minutes of frenzied clicking later all 25,000+ tickets were gone. As a result, the general public ticket sale that was originally planned for tomorrow at 10am will no longer take place, since there aren’t even any more tickets TO sell. Third party sellers like StubHub are already capitalizing on the unexpectedly rapid sell-out and posting tickets for upwards of $150 for the furthest seats in the arena, despite SHM’s digital admonitions via Twitter and Facebook. SHM released this statement via Facebook concerning the sell-out and their opinion of places like StubHub:
ok. final word on MSG today. 1. we are trying to change the stage configuration to release a few more tickets 2. we are trying to add a second show but it may well not be MSG 3. there is NO public sale tomorrow ……all the tickets went today which is pretty unheard of. More news as it hits. do NOT buy from secondary ticket sellers. Assholes
The advent of a second gig would be fantastic news indeed, allowing thousands of additional fans to enjoy the show of a lifetime, but it would certainly not have the same impact as that of the Madison Square Garden show if it ends up at a different venue (which seems likely). Overall, today’s events mark a big leap forward in EDM’s position in the public conscience, and indisputably proved that We Come, We Rave, We Love, and we do it like no one else.
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